Important Subjects Covered by Online Marketing Courses
Online marketing courses are offered by many sources. Some of them are free, some require registration, and some cost money. You need to think carefully about how much time and money you want to spend. The internet is a very broad realm and if one marketing course does not fit your needs, there are likely others that will. The following list includes free online marketing courses from a variety of disciplines and topics.
Offered by Skillshare a series of digital marketing courses that are presented via videos. The primary focus of these videos is to teach the viewer how to use video and digital media for market motives, including research and analysis, creative design, and distribution. You will also learn about using video for direct marketing, segmentation, conversion, and tracking.
Offered by Coursera over 80 different online courses in various categories. Some of the courses are designed for beginners, but many others are more geared towards professionals who already have some experience and knowledge in digital marketing specialization. While Coursera is free to join, the majority of the courses require you to invest in some sort of certification in order to successfully pass the course and earn your certificate.
Course Name Marketing Intermediate is meant for those who are at the intermediate digital world skills level. This skill level separates those who already know a lot about marketing from those who are still learning the ropes. With the help of this course, you can expect to increase your earning potential and learn new skills. There are two parts to this course, part one is a general overview of the digital world, and part two is a closer look at some specific topics related to marketing. If you want to further your knowledge and improve your skill level, then this is the right course for you.
Course Name Internet Marketing Fundamentals this is a PPC fundamentals course. PPC stands for Pay Per Click, and it is a form of paid advertising where you only pay when someone clicks on the advertisement that was displayed on a search engine. The person who clicked the advertisement is not necessarily a buyer, the goal is to get a higher ranking in the search engine results. If your website is highly ranked, then more people might end up seeing your site, and the chances of making conversions (buyer transactions) increase. This course helps you master the art and science of paid advertising on the Internet.
Course Name Web Analytics for Social Marketing Professionals this is excellent web analytics for a social media marketing course. It covers a variety of topics related to keyword research, competitor analysis, ad buying and bidding, website analysis, and ad split testing. The topics discussed in this web analytics for social marketing course are very important if you want to excel in the world of online marketing. These fundamentals are used in almost every aspect of online marketing.
Course Name Digital Marketing Fundamentals this is a basic digital marketing course focusing on creating content and driving traffic. Content marketing involves writing and publishing useful information products such as eBooks, white papers, videos, and SEO articles, and then promote them using various online channels. This digital marketing course also covers social marketing techniques such as Twitter, Facebook, blogs, and other social sites. In addition, SEO is another term that is related to content marketing, as it refers to using keywords in the content of the website to boost the search engine rankings.
These are just a few of the online marketing courses covering a wide range of subjects related to online marketing. All these online courses will help you be more efficient in your day-to-day activities. Moreover, they will help you manage your time more efficiently and increase profits. So, what are you waiting for? Start looking for online courses covering the topics mentioned above and make your career in internet marketing.