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International Trademark Register: Tips For Successful Registration

Trademark registration is crucial for any business that wants to protect its brand and prevent others from using its name or logo. However, registering a trademark internationally can be a daunting task, especially for small and medium-sized enterprises that lack the necessary resources and expertise. In this article, we will provide tips for successful registration with the International Trademark Register, also known as the Madrid System, which is an international system that allows trademark owners to protect their marks in multiple countries with a single application.

Understanding the Madrid System

The Madrid System is a treaty-based system that simplifies the process of international trademark search & registration in multiple countries. Under the Madrid System, a trademark owner can file a single application with WIPO to register their mark in multiple countries. This can save time and money compared to filing separate applications in each country.

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Preparing for Registration

Before filing an application with the Madrid System, it is important to conduct a thorough search to ensure that the desired mark is available for registration. 

Filing the Application

The Madrid System application must be filed with the trademark office of the applicant's home country, which is known as the "Office of Origin." The application must include a list of the countries where protection is sought, as well as a description of the goods and services associated with the mark. 

Responding to Objections

After the application is filed, it will be examined by each of the countries where protection is sought. If any objections are raised, the applicant will be notified and given an opportunity to respond.

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