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How To Plan Your Social Media Strategy

Social Media is an important platform for marketing any size of the business in today's digital era. The question "Why should we use social media for our business" quickly shifted to "How should we use social media for our business". Whether your business is 24 hours old or 24 years old, creating an online presence is very important.

Marketing yourself well on social media needs a very strong strategy and there comes the real challenge. First of all, let me explain what exactly strategy is. It is a well-planned tactical strategy to define the main aim of your social media presence, and your goals and to set parameters for deciding what to achieve and how to achieve it. Today we will learn how you should plan your social media strategy (social media strategie in Dutch) in a few simple steps:

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Set your Objectives & Goals

First of all, you need to specify your goals and objectives. What exactly do you aim for? Do you want brand awareness and customer engagement or do you want conversions? There are different strategies for different goals. Decide what you want from your audience.

If you want brand awareness then you have to focus on attracting more and more unique visitors to your website. If you aim for customer engagement then your focus should be on getting more comments & likes on your social media posts. Keep your goals clear in your mind before planning your strategy. The major goal ideas are basically:

  • Brand Awareness
  • Customer Engagement
  • Lead Generation
  • Generate Revenue
  • Grow Signups, newsletters, subscriptions
  • Build a Community
  • More Traffic to your Website
  • Increase Press Mentions

It is very important to have attractive and engaging content in order to drive the audience's attention. If the content that you are posting on your social media is not engaging enough then you may not drive enough attention and you may even lose your current followers. You need to deliver fresh and engaging content consistently to get more visibility from new visitors and retain existing followers.