Types of Digital Marketing in New Zealand
Digital marketing is the process of using online channels to promote or market products and services. These online channels include search engines, social media, email, and websites.
Digital marketing is necessary for businesses to reach their target audiences online. It is also necessary for businesses to track the performance of their digital marketing campaigns so they can optimize them for better results. For the best digital marketing services, you can visit this site – Squid Group.
Image Source: Google
To be successful in digital marketing, you need to understand the different types of digital marketing and how they can help you achieve your business goals. In this guide, we'll cover the different types of digital marketing and what they entail:
1. Search Engine Optimization (SEO)
SEO is the process of optimizing your website for Google search with the goal of earning higher web traffic levels and improving your overall visibility online.
2. Pay-Per-Click Advertising (PPC)
PPC is a form of paid digital marketing where you pay to have your ad displayed on Google search results pages (SERPs). When someone clicks on your ad, you pay a pre-determined amount to Google. PPC can be an effective way to quickly earn visibility for competitive keywords.
3. Social Media Marketing (SMM)
SMM refers to the process of promoting your brand or product on social media platforms like Facebook, Twitter, and Instagram. SMM can help you build relationships with potential and existing customers, as well as drive web traffic back to your site.
